Sally
O’Brien
Graphic Designer, Copywriter & Chirpy Creative
I am a multidisciplinary creative with over 10 years of experience across digital, socials and print. Now, I am looking for my next creative challenge, so please take a peek at some of my past projects.
Brand Assets
I create consistent brand assets across print and digital, from marketing materials to visual touchpoints.
Campaign Design
I create campaign concepts and advertisements across multiple channels, with a focus on exciting visuals and cohesive execution.
Pitch
Decks &
Storyboards
I design pitch decks and storyboards to present creative ideas with clarity and help bring visual concepts to life.
Social Content
I conceptualise and create social content tailored to each platform.
Case Studies
Chemist Warehouse
Midweight Creative, 2022-2025
Campaign Design | Pitch Decks | Storyboards |
Brand Assets | Copywriting
For over 3 years, I conceptualised and wrote engaging advertisements at Strat Agency for Chemist Warehouse. These advertisements showcased the biggest brands in health and beauty for a national and international audience and were shown across TV, radio, Meta, TikTok, in-store and digital channels.
Scope of Work
Conceptualise and write brand advertisements for TV, Meta, TikTok, in-store and digital channels
Write scripts for Chemist Warehouse’s campaigns: What’s On In The Warehouse, Beauty Break, Healthy Break, Beauty Bite and Healthy Bite
Pitch advertisements to internal and external stakeholders
Design storyboards
Design pitch decks
Design digital static assets for web, mobile and socials
Researched & wrote copy for a fitness app
Write copy for 30 sec radio advertisements
Copywriting for articles, socials, brochures and executive speeches
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Figma
Canva
Chemist Warehouse Brand:
Beauty Break
Chemist Warehouse’s signature beauty commercial focuses on cosmetics, skincare and beauty brands. This omni-channel advertising package showcased a feature product with a unique 30 second TVC, 15 second cut-down and in-store activation combined with a comprehensive media plan for mass scale reach.
Creating Beauty Break
Following Chemist Warehouse’s “glow-up” narrative and the client’s brief, I wrote this script and vision to champion Revlon’s lipstick range while adhering to a strict production budget. After approval, I then created the storyboard that visualised the shots and supers to internal and external stakeholders. For this Beauty Break, I chose to highlight the natural ingredient of the orchid extract by including a cheery, flower shop location.
Chemist Warehouse Brand:
Healthy Break
Hosted by Laura Geitz in Australia and Honor Carter in New Zealand, the Healthy Break package offers mass scale reach with a customised 30 second TVC featuring an engaging storyline. Like Beauty Break, this omni-channel advertising package would blend a 30 second TVC, 15 second TVC, in-store activations and website banners.
Creating Healthy Break
Using the “problem/solution” narrative of Healthy Breaks, I wrote this script and vision while adhering to strict AdCheck standards surrounding pharmaceuticals. After approval, I then created the storyboard that visualised the shots and supers to internal and external stakeholders. The script and on-screen supers list the approved supplement benefits, while the talents are shown to be starting a new health journey with visuals of new shoes and their successful running montage.
INC Sports Nutrition
Social Content Coordinator, 2025
Social Content Design | Copywriting
INC Sports Nutrition approached Strat Agency for ongoing socials content for their Instagram platform. I curated and posted socials content that fit seamlessly into their established brand, while also incorporating new photography and reels of their Brand Ambassadors each month.
Scope of Work
Plan and pitch monthly socials content
Design posts and carousels in Figma
Write and research content for posts
Write socials copy
Schedule approved posts
Asset management
Meta Business Suite
Figma
Rask Australia
Graphic Designer, 2021 - 2022
Graphic Design | Copywriting | Social Content Design
Rask Australia is an Australian investment and financial news and education network with over 3 million podcast downloads and over 11,000 students.
Scope of Work
Designed finance infographics
Designed course illustrations
Designed interactive PDF documents
Designed web banners
Designed video thumbnails
Designed email headers
Planned and designed social media content
Asset management
Created a reusable component library of illustrations
Wrote and edited copy for personal finance course materials and additional downloadable content
Adobe InDesign
Adobe Illustrator
WordPress
Canva
Good Material Magazine
Graphic Designer 2018 - 2021
Graphic Design | Copywriting
Good Material Magazine was a crowdfunded, print magazine that aimed to showcase emerging Melbourne creatives. The three issues were sold locally at Pink Ember Studios.
Scope of Work
Designed print layout
Assisted with pagination and editing
Contributed written articles
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Rabelais Magazine
Editor & Graphic Designer 2015
Graphic Design | Copywriting
Rabelais is the student magazine of La Trobe University. The print magazine was published eight times per year and distributed across multiple campuses.
Scope of Work
Designed print layout of 8 print magazines
Paginated 8 print magazines
Edited all content to adhere to styleguide
Contributed written articles
Updated and maintained website
Managed social media platforms
Asset management
Coordinated with contributors, advertisers and printers
Coordinated events for contributors
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
WordPress
Copywriting
I pursued a Bachelors degree in Journalism and History due to a love of sharing stories. Now, I have written short and long-form content on a range of topics such as architectural design, wedding fashion, metal recycling and product descriptions for scientific equipment. My published content includes blog posts, web copy, feature articles, marketing brochures and social media copy.
Links